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The Asia Pacific Incentives and Meetings Event (AIME) 2025 took place from February 10 to 12, 2025, at the Melbourne Convention and Exhibition Centre (MCEC) in South Wharf, Melbourne, Australia.​

Event Overview

  • Exhibitors: 675 organizations from over 30 countries and territories, including new international pavilions from Singapore and Thailand.

  • Hosted Buyers: 640 buyers, with 75% attending AIME for the first time.

  • Attendees: Over 4,500 participants.

  • Meetings: More than 20,000 meetings scheduled, facilitated by AI-powered matchmaking.

  • Business Generated: Estimated AUD $400 million in business transactions over the next 12 months.​

AIME 2025 solidified its position as the premier business events platform in the Asia Pacific region.​

Earlier Event: February 2
The Grammys
Later Event: February 12
Berlinale