ITB Berlin 2025, the world's leading travel trade show, took place from March 4 to 6, 2025, at Messe Berlin. This year's event featured a record-breaking 5,800 exhibitors from over 170 countries, highlighting the global reach and significance of the fair.

Host Country: Albania

Albania was honored as the official host country for ITB Berlin 2025. The opening ceremony on March 3, 2025, at the CityCube Berlin showcased Albania's rich cultural heritage through traditional music, dance, and cuisine. Prime Minister Edi Rama led the celebrations, emphasizing Albania's growing popularity among travelers, particularly from Germany.